Competitor Link Wins

About this kit

Turns your competitors' new backlinks into a prospect list you can act on.

• Reads each competitor's new links from the last week, with the referring domain's rank
• Fetches the linking page to see how the competitor was mentioned
• Saves the prospects worth chasing to a shared Records collection, one row per domain
• Runs weekly and never contacts anyone: it builds the list, the Link Outreach Runner drafts the emails

How it works

SEO Tools

The link index: each competitor's new links for the week, and your own referring domains to exclude.

• New lost: A competitor's new and lost links in a date window, with domain rank and anchor.
• Referring domains: Your own referring domains, so a site that already links to you is not chased.

Firecrawl

Fetches the linking page to see how the competitor was mentioned.

• Scrape: Read one linking page for its context.

Records

The shared link_prospects list the Link Outreach Runner works from.

• Read: Skip domains already on the list.
• Write: Save each new prospect as one row keyed by domain.
• Create collection: Create link_prospects on first use; idempotent.

App access

SEO Tools

All domains

Allowed operations

• Referring domains
• New lost

Records

Allowed operations

• Read
• Write
• Create collection

Firecrawl

All sites

Visible fields

• Url
• Title
• Description
• Markdown
• Summary
• Links
• Metadata
• Status code
• Position
• Highlights
• Change tracking
• Cost

Allowed operations

• Scrape

Setup inputs

• Your Domain
• Competitor Domains