AI workers for growth review campaign evidence, compare performance and watch funnel changes. Keep objectives, comparable measures and data limits together so the next experiment follows from evidence your team can inspect.
A growth AI worker is an AI worker assigned a specific research or measurement job for a growth team. It can review a campaign brief, compare campaign results, or report a drop between defined funnel steps. It works with the sources selected by its kit, such as an approved brief, public ad evidence or Google Analytics, and separates measured results from proposed next experiments.
Check whether objectives, audience and success measures support the proposed campaign, and identify assumptions needing evidence.
Explain measured changes using comparable periods and metrics, with data limitations stated beside the conclusion.
Review a defined sequence of funnel steps, compare the selected period, and report a drop with the source property and coverage.
A measurement or research kit does not gain campaign writes merely by reading performance. The selected kit must explicitly grant any launch or change tools. Check those permissions before installation and keep spending decisions in the vendor's own approval and budget controls.
Public ad evidence shows the material a source makes visible, not private spend, conversions or return on investment. A useful review preserves the ad reference and observed changes, then labels any explanation of the competitor's strategy as an inference rather than a measured result.
It should use the same step definitions, measures and comparable time windows, and identify the connected property. Missing records or a changed metric definition belong in the report. A drop is a measured observation; its cause and the proposed next experiment need separate evidence.