WorkerKitJoin the waitlistAI workers for Enrichment
AI workers for enrichment fill missing details on a record by looking them up and writing them back. WorkerKit controls which records and fields they may update.
No kits are published for Enrichment yet.
What is a Enrichment AI worker?
A enrichment AI worker is an AI agent set up to run the enrichment job unattended, finding missing attributes for an existing record and writing them back into the right fields. It typically touches HubSpot and Salesforce contacts and deals, plus web and Google Search Console context, reading and updating only the records and fields you have approved.
What these workers do
Fill blank HubSpot company fields
Finds a company's industry, size, and location from public sources and writes them into the matching blank fields on a HubSpot record.
Complete Salesforce contact roles
Looks up a contact's job title and updates the role field on a Salesforce record so sales knows who they are actually talking to.
Add website and socials to leads
Finds a lead's website and public profiles and appends them to the CRM record so reps have a fuller picture before reaching out.
Normalize company names on records
Standardizes inconsistent company names across CRM records to a canonical form so reporting and dedupe both work cleanly.
How a Enrichment AI worker runs
What it connects to
When it runs
What stays under your control
Enrichment questions, answered.
Will an enrichment AI worker overwrite data I already have?
No, you scope it to fill only the fields you name, and it can be limited to blanks. An enrichment worker's job is completing missing attributes, not replacing curated data. WorkerKit lets you restrict exactly which fields it may write, so it never touches values you want protected, and every write is logged.
Where does an enrichment worker get the new information?
It looks up attributes from public web sources and any context tools you approve. An enrichment worker finds a company's industry or a contact's title from outside data, then writes it back to the CRM. You control which sources it may read, and WorkerKit records where each written value came from.
Can an enrichment worker touch only certain records?
Yes, per-entity scope binds it to the segment or records you approve. You can point an enrichment worker at just new HubSpot contacts or one Salesforce list, and the firewall blocks everything else. This keeps a backfill narrow so it never edits records outside the batch you intended.
How is an enrichment worker different from data entry?
Enrichment fetches missing facts from outside and adds them, data entry transcribes information you already provide into a system. An enrichment worker looks up a company's size and writes it in. A data entry worker instead types values from a form or email into fields. One discovers, the other transcribes.